PLAY is a gallery and a showroom for artistic projects, revealing to what extend film, video and art reciprocally influence one another. Far beyond classical gender distinctions, new narrative and visual languages form an alternative to the flood of images and their latent subliminal advertising divulgated by traditional mass media. The gallery’s goal and main interest is primarily focused on the changing of the visitor’s and contemplator’s visual patterns as well as reception channels, in order to invite and fascinate him in a positive way.

http://www.pushthebuttonplay.com/